Bak USA

An American Computer Manufacturer

Bak wasn’t just a computer company—it was a social enterprise. Committed to building computers in the United States, empowering people in urban communities, and changing lives around the world, Bak USA was a boon for social entrepreneurship.

The company was brought to Buffalo, New York, to breathe life into an industry desperate for fresh air. The brand sought to “reinvent what it means to make it in America,” and that it did… until it didn’t.

Sadly, the scrappy upstart ran into rising economic and political pressure and was forced to close its doors in November 2018. Despite the unhappy ending, Bak USA’s print and digital marketing materials pushed as many boundaries as the company itself had pushed, and we will forever be proud of the all that we accomplished together.