01 / Intro
Launch NY
Services
User Experience, User Interface
Credits
Magic Pie Copywriting
Date
2017
01 / Intro
User Experience, User Interface
Magic Pie Copywriting
2017
02 / Brief
Launch NY initially approached me to help update the overall design of their website. During the strategy phase, we discovered that the website contained too much information and overlapping content, making it difficult for users to find relevant information. The majority of the project involved a complete rearchitecture of the website and its content. Once that was completed, I applied the brand styles with a more elevated design approach and this giving them a more scalable brand aesthetic. Check back soon for more updates coming from my work with Launch NY.
03 / Process
04 / Facts
Total Screens
38
Sprint Duration
1.5 Months
Tools Used
Adobe XD, Adobe CC